The MVF Formula - From Idea to Validation in 7 Days (Here's how)

A simple system to test ideas before you build them.

Hey,

Quick question: How many "million-dollar ideas" are sitting in your notes right now?

I bet there's at least 3-4 that you KNOW could work. You've done the research. You see the market gap. You're just... stuck.

Here's the thing:

I've been using this exact MVF formula (Minimal viable funnel) to help coaches, consultants, DTC brands, SaaS businesses (and many more) go from idea to validated concept in under 7 days.

Not months. Days.
For less than $1K.

What You're About To Get (Fair Warning)

I'm about to hand you the same framework I charge $8K for.

Why? Because I'm tired of watching founders spend 6 months building something nobody wants.

By the end of this email, you'll know:

• The exact MVF wireframe I use with clients

• My step-by-step testing process

• How to get market validation in <7 days with <$1K spend

• The signals that tell you to kill it or scale it

The MVF Stack (Your Unfair Advantage)

The "Golden Nugget" Question

The biggest piece of this puzzle? Answering "what's worth testing right now?"

My friend Steph France (one of the most underrated marketers I worked alongside on our AI automation agency back in Q1) has killer methods for finding golden nuggets in any niche. (his channel is a gold mine… and I am not sure why he is not viral yet 😅)

But here's my take: Stop overthinking it.​

You did your homework. You found a market gap. Now TEST it.

We live in a world where AI can compress 6-month validation cycles into days. Use that advantage.

The 7-Day Validation Process

Here's my exact step-by-step:

Step 1: Build a simple no-scroll LP with One clear message & CTA

This isn't your typical landing page. It's stripped down to the essentials:

The Structure:

• One clear headline - Your main promise or transformation

• One supporting line - Add context to your promise

• One CTA - Either start the quiz or capture email

That's it. No scroll. No distractions. No menu.

Why this works: One message forces clarity. One CTA eliminates decision fatigue.

Quick setup: Use Unbounce, Framer, Replo etc. Don't overthink the design.

Step 2: Create a short questionnaire that qualifies plus gets you data

Ask questions that will help you understand:

• Their current situation

• Their urgency level

• Their main challenge

The Framework: Ask, Ask, Give (what Gary Vee would call jab, jab, hook)

• Start by asking 2 thoughtful questions.

• Then provide some value.

• Ask another 2 questions, and this time introduce one specific USP from your product/service, showing exactly how it benefits them.

• You can also put a price question or price anchoring in the middle/end of the funnel (be careful with this, if you see a huge drop-off thats a signal for price issue)

• Make sure your questions are interesting. Frame it so respondents feel like they’re getting something out of it. For example:

  • “Your personalized results of X” or

  • "Based on their answers, we found the person match/solution for Y"

• Avoid repetition or boring phrasing (and of course, use AI to polish and streamline).

What you want from the data?

• Actionable insights on what you should build or how your product should evolve

• Their biggest pain point... the urgent, burning issue they want solved (that other solutions have failed to fix)

• Their price sensitivity / willingness to pay

• Their email (lead capture! wohoo!)

​Tools that I recommend for this: Typeform or Tally.so (not affiliated with both of them)

Step 3: Write 50-100 image ads with blank background and message that will resonate with your ICP

This sounds like a lot, but here's how to systematize it:

Create variations around these angles:

• Problem-focused messages

• Solution-focused messages

• Benefit-focused messages

• Urgency-focused messages

• Social proof messages

For each angle:

• Write short versions

• Write long versions

• Add data/numbers where relevant

• Test different emotions

• Test I statements

• Test failed solutions

Pro tip: Don't write 100 unique ideas. Take the core problem they emphasized in the quiz and express it 100 different ways.

Step 4: Test on Meta ads on traffic campaign and 400 impressions per ad

The setup:

• Campaign objective: Traffic (we're testing messages, not optimizing for conversions yet)

• Budget: $50-100/day

• Audience: Keep it broad - let Meta find your people

• Ads: 50 messages per ad set

Detail: You need 400 impressions per ad, minimum, to get meaningful data. Less than that is just noise.

What to watch: CTR, cost per landing page view, and quiz start rate.

Step 5: Use those learnings to optimize your LP and quiz

After 48-72 hours, you'll have data. Here's what to do with it:

Look at your top-performing messages:

• Which angle resonated most?

• What specific words/phrases worked?

• Which emotional triggers connected?

Apply these learnings:

• Update your landing page headline with a winning message

• Refine quiz questions based on comments/feedback

• Adjust your CTA language

The key: Don't guess what to optimize. Let the data tell you.

Step 6: Refine and repeat

This is where most people stop, but you're just getting started.

The refinement loop:

• Double down on winners (>3% CTR), make more different ads with different narratives.

• Continuously optimize the ads + flow

Remember: We're not looking for perfection. We're looking for signals.

Complete System:

Total cost: <$1K

Total time: <7 days

Value of data: Priceless

From Signals to Sales

Those signals don't validate your idea yet. They just nail your positioning and messaging.

Next step? Connect LP + questionnaire + checkout experience.

Yes, sell BEFORE you build.

I know it sounds crazy, but it's the only way to know if people will actually pay.

How to test payment intent:

• Add a pre-order option with a discount

• Take deposits for early access

• Offer founding member pricing

Why This Changes Everything

Most founders are stuck in 2010 thinking:

• Build first, validate later

• Spend months perfecting the product

• Launch and pray people buy

Smart founders flip the script:

• Validate first, build second

• Spend days testing market demand

• Only build what's already proven to sell

The difference?

One approach costs $50K and 12 months to discover you're wrong.

The other costs $1K and 1 week to know you're right.

I could write a 20-page brain dump on this (seriously, this topic could be discussed for months).

But here's what matters: You have everything you need to test your best idea this week.

The framework is right here. The tools exist.

Will you use them?

Your Day 1 Action Plan

Stop reading. Start doing.

TODAY:

1. Pick ONE idea to test (stop debating)

2. Write your core value prop in one sentence

3. Choose your landing page tool

4. Set up your Meta Ads account

5. Block 2 hours tomorrow to build

TOMORROW:

1. Build your no-scroll landing page (1 hour)

2. Create your 3-5 question quiz (30 min)

3. Write 20 message variations to start (30 min)

4. Connect everything

5. Launch your first test campaign

BY DAY 7: You'll know if your idea has legs.

What I'm Working On

• Just onboarded a client that wants to compete with Airbnb and Booking (it's going to be an interesting ride…)

• I built this daily pushup challenge for my brother and cousin, join us if you're into workout

Links Worth Your Time

• Steph France's Golden Nugget Method - seriously, this guy should be viral​

• ​Idealized Design, Systems Thinking, and a Model for OutlierInnovation, by Dr. Russell Ackoff - I was introduced to Ackoff's content by one of my mentors

• ​Does this means that Claude will have less data to work with 😲

Your Take?

Have you tried testing before building? Or are you still stuck in planning mode?

Let me know

Kris